Intelligence
OSINT & HUMINT collection
Media monitoring
Sentiment analysis
Performance measurement
About Futures Office
Perspective. People. Purpose.
Strategic communications and intelligence, informed by editorial judgement and hands-on experience.
01 / Our approach
Before the narrative moves,
understand the signals.
A communications approach built around a continuous loop of intelligence, strategy and execution. Performance measurement feeds back into intelligence, keeping campaigns agile.
Strategy
Narrative development
Media planning & branding
Editorial planning
Marketing plans
Execution
Content development
Media buying
Video production
Communications & distribution
05 / Our people
Editorial judgement.
Strategic insight.
Experience across journalism, strategic communications, public affairs and major national campaigns.
Communications consultant
Adilla Azam
Adilla is a communications and brand strategist, formerly with WPP Media, with a background in journalism at the New Straits Times and Astro Awani. She translates complex corporate and policy issues into narratives that shape public perception and strengthen institutional positioning.
Her experience spans strategic communications, crisis management, public affairs and national campaigns across government and the private sector, including the BUDI95 fuel subsidy restructuring initiative and the ASEAN Chairmanship campaign.
She has also led crisis communications and product campaigns for the Employees Provident Fund, and public relations and crisis communication strategies for Tenaga Nasional Berhad.
Strategic Communications Lead
Syed Farhan
Public Affairs Lead